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Dr. Laurence
Managing Partner

With his extensive experience in survey design and community evaluations, Dr. Laurence G. Weinzimmer serves as Simplicity Strategy & Solutions' Principle Investigator for Community Health Needs Assessment (CHNAs). He is an internationally recognized thought-leader in organizational strategy and leadership, as well as a sought-after business advisor to numerous Fortune 100 companies.


Actively engaged in research relating to healthcare, Larry is the principal investigator for a 22-hospital study on nurse engagement and a 12-hospital study on nurse resilience and performance outcomes. He has completed CHNAs for multiple healthcare systems, including dozens of hospitals.  He also generates community assessments for other organizations focused on creating healthy communities, including the United Way, the American Red Cross, and the CEO Council. Larry has presented his best-in-practice approach to CHNAs at many venues and he is currently writing a book to share prescriptions of his methods to effectively meet 501(r) requisites for non-profit hospitals.

Larry serves as the Caterpillar Inc. Professor of Strategic Management at Bradley University. Along with consulting and teaching, he regularly addresses audiences across the globe on the topics of sustaining high-performance organizations. Larry has frequently been featured in leading business magazines, including Fortune, Executive Excellence, and Fast Company, and has been interviewed by leading national news networks, including FNN, Fox Business, CNBC, CNN, ABC, the New York Times and NBC Nightly News. Dr. Weinzimmer is also a highly-recognized researcher. His work appears in over 15 languages and he has been widely honored for his research accomplishments.  

Larry is the author of four books including two best sellers, Fast Growth (2001) and The Wisdom of Failure (2012), which was ranked number one on the Barnes & Noble Best Sellers List, and ranked #3 on the Wall Street Journal Best Sellers List.  Axiom Inc. rated The Wisdom of Failure as the top leadership book in North America for 2013 and Business Insider ranked this book as one of the “Top 20 Business Books You Must Read in Your Lifetime.”

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